Being prepared just makes sense, especially during these tough times. As entrepreneurs it's important to be planning ahead.
AND If being prepared means needing event space for your workshop or office space for meeting clients, ProBiz Centre has the answer for YOU!
Autumn has arrived, the weather is cooler, your kids are back to school, and-- let's hope--your staff is all back from summer holidays!
But what if that back-to-school rush of enthusiasm has passed you by, and despite the change of seasons, things still feel like they're dragging or drifting at your company?
How can you inject a fresh dose of energy and interest into your business for this fall season? And are you prepared for the rest of the year?
TIPS for being prepared for the Fall Season
1. Review and Assess.
The last quarter of the year is coming up soon, so take time to plan, review and strategize.
After the busyness of summer, it's time to schedule quiet time away from the office to think, dream, and assess.
Here are some questions to ponder:
Have you reached your goals?
If so, what attributed to your success?
If not, what got in your way?
Did you reach your revenue goals?
How many new clients did you gain?
How did those clients find you?
What areas of your business were the most profitable?
Are there expenses you need to keep an eye on?
Which marketing activities get the best return on investment?
Are there people you need to follow up with that are back from vacation.
2. Make Goal Cards
Once you've reassessed, write down your goals and review them daily. It keeps you from getting sidetracked from things that are not in alignment with your top priorities.
Renowned Business Coach, Author and Entrepreneur, Bob Proctor, talks about why we need goals to further our potential and success. Why do we need goals? How do I make goals? Watch this brief VIDEO and apply as much information to your own business journey.
3. Be a Business Squirrel
Adorable forest creatures are looking ahead to winter around this time of year and using the threat of the lean months to spur them into a frenzy of preparation. You're unlikely to run out of nuts to eat this winter, but perhaps you could tap into the same impulse to get yourself moving again after a lazy summer.
"See where you can trim the fat, get a better rate, or often get a free upgrade of services, just by making an inquiry," suggests the blog of bookkeeping firm Benay Enterprises.
This can include reviewing the deals you have with service providers, insurance companies, your payroll services company, office-supply sellers, equipment lessors, or credit card and bank companies--basically anywhere you could save yourself a couple of dollars.
4. Go Beyond Thanksgiving
Fall suffers no shortage of well-recognized holidays--including Thanksgiving, Halloween, Remembrance Day...
Your business might benefit more from thinking a bit outside the box this fall. Find an odd occasion that'll give you an excuse to offer a sale that targets more price-sensitive customers like, Sept 26th, National Coffee Day or Oct 6th, National Noodle Day!
Visitors to your website will appreciate your quirky nature for celebrating an unusual holiday--they'll revel in the savings. Also, when you offer promotions outside of regular holidays, you won't compete with other retailers since they only discount during the main holidays.
5. Planning for the Holidays is a MUST
There’s still time to have a back to school sale. Plus, Thanksgiving, Halloween and Christmas are just around the corner.Many people start holiday shopping early. So, plan your seasonal promotions and plan out your marketing calendar accordingly.
Organize your plans and promotions such as:
Put your summer items on a clearance sale.
Create a new product or program launch around a holiday theme.
Get extra visibility by signing up for Fall events and trade shows.
Schedule your Cyber Monday shopping specials.
Write and pre-schedule your email marketing, and social media, and blog posts now so you can kick back and relax with your family during the holidays instead of slaving over your business
6. Offer Gift Cards and Top Holiday Gift Ideas
Make it easy for shoppers looking for gifts for those hard-to-buy-for individuals.
Make a landing page just for your gift cards.Add a navigation button on your website.
Make social media graphics to promote your gift cards and top gift items.
Write a blog post with the most popular gift items you offer.