Office and Event Rental Edmonton

Those Lazy Dog Days of Summer!

AUG 2019 dog-days of summer.jpg

Those lazy “DOG DAYS of SUMMER,” I always thought, were summer days so devastatingly hot that even dogs would lie around on the asphalt, panting.

Many people today use the phrase to mean something like that—but originally, the phrase actually had nothing to do with dogs, or even with the lazy days of summer. Instead, it turns out, the dog days refer to the dog star, Sirius, and its position in the heavens.

To the Greeks and Romans, the “dog days” occurred around the day when Sirius appeared to rise just before the sun, in late July and early August. They referred to these days as the hottest time of the year.

Whether the stars are aligned or not, your business can stay cookin’ HOT with customers during this late summer season!

Let’s make sure to remind your customers and clients that there’s nothin’ lazy about YOUR desire to

BRING ON the Products and Services that meet their needs!


We have a few suggestions to keep your marketing cookin’ hot during the Dog Days of Summer!


SECONDLY, it’s a big month for vacations – but there’s more!

  • Parents are prepping for school to start.

  • Families are thinking about a last-minute trip.

  • Businesses may be getting ready for Fall’s more serious mindset.

  • Retailers are preparing for Christmas.

Do any of these resonate with your business and audience? We suggest you plan a month-long promotion that might include blog posts, sales, social media posts, contests and more around these fun Dog Days of Summer ideas!

August Monthly Holidays

  • What Will Be Your Legacy Month

  • Happiness Happens Month

  • Kids Adventures Month

  • Artists Appreciation Month

  • Children’s Vision & Learning Month

  • Get Ready for Kindergarten Month

Here are some favorite minor holidays:

  • August 1: World Wide Web Day

  • August 3: National Watermelon Day

  • August 4: World Friendship Day

  • August 8: International Cat Day

  • August 9: National Book Lovers Day

  • August 10: National Lazy Day

  • August 12: IBM PC Day

  • August 15: National Relaxation Day

  • August 18: Serendipity Day

  • August 19: World Humanitarian Day

  • August 22: Be An Angel Day

  • August 25: National Kiss and Make Up Day

  • August 26: National Dog Day

  • August 27: National Just Because Day

  • August 30: National Toasted Marshmallow Day

PLUS! Don’t miss out on our upcoming events!

Office and Event Rental Edmonton

Make a Splash this Summer!

Lucky for YOU,

ProBiz Centre - Your Place for Success

Is here to help you do just that!

Combine social relaxation with business revitalization regardless of whether your summer is the slow or busy season!

Regardless of what time of year it is for you, there are things all small business owners can do this summer to be proactive and productive!

Tip 1: Snap away

“Take or collect fun pictures of your customers or members enjoying the summer weather. Then, share those pictures on your social networks during the cold days of winter to give them something to remember fondly of or look forward to. You’ll have fun doing it and create some great engagement with your loyal followers.”

– Dennis Nations, Senior Content Strategist

Tip 2: Discover something new

“Take advantage of the potentially slower summer months and try out one of the ‘hot’ visual social media platforms like Instagram, Vine or Pinterest. Set a reasonable goal for yourself (i.e. upload 2 new photos a week) then, in September, decide if you want to continue to grow your presence on that channel.

You could also experiment with a new type of social media post. Consider trying a Facebook quiz/trivia question, a caption contest, an ‘if you could…’ question or feature a customer story.

Definitely change your Facebook cover photo to an image that reflects summer and your brand too!”

– Danielle Cormier, Corporate Community Manager

Tip 3: Boost your website and deals

“When adding an email sign-up to your website, be sure to have the “Join My Mailing List” feature at or near the top of each page of your website.

When offering a local deal, don’t discount too deeply and set a limit to the total number that could be bought.”

– Justin Tryon, Education Development Specialist

Tip 4: Grow your list

“Summer is a great time to grow your email list, especially if the summer months are the busiest of the year. Something as simple as a paper sign-up sheet can go a long way in helping you stay in touch with people after they visit your store, eat in your restaurant, or come into your office.

It’s also a great chance for you to personalize your sign-up experience a little more than you may have in the past. In addition to asking for their name and email address, you could also ask for their hometown to find out whether or not your new contacts are local or discovered your business while on vacation. You can use that information to better target your messages throughout the entire year.”

– Ryan Pinkham, Content Developer

Tip 5: Take advantage of Yelp and Google My Business

“People rely on Yelp reviews and trust them just as they would a personal recommendation. This summer, take advantage of Yelp, especially if these next few months are busy.

Setup a Yelp page and then simply put a sign near your cash register that gives customers a discount if they write a Yelp review for your business on the spot. This is a great way to boost your visibility on Yelp in just a few short months.

AND make sure your Google My Business page is actively engaging your audience with regular posts. – Leanne Kennis, Content Editor/Writer

Keep these 5 tips in mind this summer and you’ll reach new customers, continue to engage existing customers, and just have a little extra fun!

Excerpts from Constant Contact

Office and Event Rental Edmonton

Keep Your Summer Sizzlin'

With these Hot Marketing Tips!

Host a BBQ

A BBQ is a great way to get people to come and spend some time at your store, office, or business. If you organize activities for their kids, people will be inclined to stay longer. You can even partner up with non-competing businesses close to you to offset some of the costs and draw in more people. BBQ’s are excellent ways to build positive brand exposure among your existing and potentially new clientele. Plus, who doesn’t love a good ol’ BBQ on a hot summer day?!

Take the Heat off the Street!

During exceptionally hot days, you can give away frozen treats and small fans to customers entering your place of business or even people walking by on the sidewalk. This kind gesture will not only be much appreciated, but it will boost your brand equity and potentially garner you some new clients. If you have A/C, you can place a sign out front that offers a chance to cool down no strings attached. Once they’re in the store, they will usually look around and potentially buy something.

Create Unique Promotions for Holidays

Take advantage of local and national holidays! Canada is celebrating 152 years, so why not create an in-house draw to win up to $152 in store credit? In addition to the actual statutory holidays, there are hundreds of silly, little, unofficial “holidays”. For example, June 7th is National Doughnut Day, while June 21st is Take your Dog to Work Day, and June 26th is Chocolate Pudding Day.

Consider collaborating with a local store and give out doughnuts, hotdogs, and pudding cups to customers and passersby on those designated dates. Fun, quirky promotions like this can go a long way to help small businesses favourably raise their profile.


Run Your Own Mini-Event or Workshop

As many of you already know, The ProBiz Centre has the perfect meeting room to suit your every plan whether your gathering is limited to a few fortunate attendees engaged in one-on-one training or open to everyone interested in a much more-the-merrier style of instruction. Our knowledgeable staff members would be happy to answer all your questions.

Just because some people are out of town on your preferred date doesn’t mean everyone is gone, and the ones still at home are probably only too thrilled to enjoy some adult interaction after a whole day of constant “kid”.

Attend Local Events

Local events are great places to network and introduce your company to new customers. You can walk around talking to people, offering them a cold, refreshing treat like a Popsicle, for instance. Wear branded merchandise, so people know exactly who you are. Carry a small fan or spray bottle to cool willing people down during the hotter days. You could even give out stickers, pencils, or little toys, preferably branded, to the kids.  Make sure you have plenty of business cards to hand out!

Another “must have” for any networking opportunity is an effective elevator speech ready to answer the inevitable question, “So what do you do?”, in a way that will inspire all those potential clients you’ll meet to ask for further information. Don’t let the hazy days of summer make you lazy!

Follow up! Follow up! Follow up!

Some examples of local events coming up:

·      Cultural Campfire at the MultiCultural Heritage Center - June 13

·      Tri-a-Taste Regional Food Fair - June 15

·      Summer Sessions - Free Outdoor Concert - June 19

·      Evening in the Orchard - June 27

·      Canada Day in Spruce Grove - July 1


Boost Your Business this summer by becoming a ProBiz Member!


Office and Event Rental Edmonton