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Power Hour with Street Smarts Social Media Marketing!

  • ProBiz Centre 95 McLeod Avenue Spruce Grove, AB, T7X 2Z6 Canada (map)

Street Smarts Social Media Tips maven, Dannielle Street, will provide you with step-by-step instructions for using Social Media to help promote and market your business. 

Here are a few highlights: 

01. Create an event on Facebook and promote it on your business page. 

This may seem obvious but it’s for a good reason. Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get event information from them every day.

Promoting the event on your business Facebook page gives you a double whammy— followers who land on your business page for other reasons will learn about your event, and followers who are invited to your Facebook event can invite their friends!

02. Use Facebook ads to promote the event

This method requires a small investment, but it can be worth it to help you reach a larger audience who you may not have connected with yet.

Facebook ads can target specific a demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate (i.e. more of the right people clicking and signing up)!

Using a professional-looking image is crucial, as there is so much other visual stimulation on Facebook. Since you’ll be using the ads to connect with new potential customers, you want the best first impression.

03. Post a short video with highlights from similar previous events.

People can’t get enough of videos these days, which you can use to your advantage. Show your customers what they can expect from an event hosted by you by creating a video of highlights from last year’s event. Then, post the video on your YouTube channel and on your Facebook page to share it with your friends and followers.

Click-worthy videos always have an attention-grabbing thumbnail that entices people to press play, so make sure yours stands out in a good way. Use a template like the one below to create a beautiful video thumbnail